A New Way to Explore MLB Team Schedules
Aug 2024
B2C Web
User Engagement
Conversion Rate
Previously, Vivid Seats only offered a List View for events on their website.
Users found it difficult to navigate the MLB game ticket list due to the overwhelming number of events displayed
Overwhelming Information
A long list of events can be overwhelming and difficult to navigate, especially if there are many games.
Lack of Organization
Without a calendar, events are not visually organized by date, making it harder for users to find specific games.
Reduced Clarity
Important details like game times and locations can get lost in a long list.
Simplified Navigation
Users can easily see all available games in a structured format, making it quicker to find and select the desired event
Better Planning
A calendar view helps users plan their schedules around the games they want to attend, enhancing their overall experience.
Visual Clarity
The visual representation of events in a calendar format reduces the clutter and confusion often associated with long lists of events
2
@ Astros
1:00pm
7:35pm
14
vs. Orioles
1:05pm
We A/B tested the new calendar view against the list view. The calendar drove a significant increase in click-through rate, confirming that a visual schedule helps fans discover games more easily.
Thanks to a scalable design, we quickly rolled out calendar views for NBA and NHL team pages as well.
Now, fans can easily browse games for MLB, NBA, and NHL teams.
higher conversion rate than the List View
Significantly increased CTR to NBA productions
User engagement and higher page authority
